Haaland for the Win! Clash of Clans x Erling Haaland is an energetic commercial featuring professional footballer and star striker, Erling Haaland. The campaign, created by New York advertising agency DAVID, marks Clash of Clan's first in-game celebrity collaboration. Led by Axis Director Olly Reid, the film debuted on April 30th on YouTube and has already garnered almost 50 million views across YouTube and social platforms. Haaland for the Win! Clash of Clans x Erling Haaland has football and gaming fans alike going into a frenzy with excited players expressing their delight at seeing Haaland as a Clash of Clans character across platforms.

The playful spot follows Haaland’s journey as he transports from the real world into the world of Clans, bringing together Axis’ animation and VFX divisions to reimagine Haaland in the Clash universe. Collaborating closely with Supercell and DAVID New York in the early campaign stages, Axis spearheaded the creative production efforts bringing together sports specialists Founder Creative with our own animation and visual effects teams.