Axis Studios, and director, Stuart Aitken, created the trailer for Deep Silver’s 2011 release, Dead Island. The survival horror game takes place on Banoi, an island overrun by zombies for players to battle through.

The trailer has achieved viral acclaim, with millions of YouTube plays; it’s one of the most successful game trailers of all time, and was the recipient of a Cannes Lion. Deep Silver tasked Axis with one objective: create a trailer with the clear message that Dead Island is not just another zombie shoot ‘em up – it’s a real and visceral experience.