Axis and The Leith Agency joined forces again to create the latest trailer for the Famous Grouse. We jumped at the chance to reinvigorate the legacy of such a much-loved TV character once again - this time taking the Grouse on a seasonal tour through his home of the Scottish highlands.
‘Moments’ follows the Grouse through the seasons, from watching an Autumn sunset in front of a crackling fire, leaping through Summer heather and the dandelions of Spring, to tumbling through snowflakes in the heart of Winter. And for the first time ever - we see our Famous Grouse fly!
Axis provided full service CG for this 30-second TVC, crafting stunning 3D environments, photoreal feather systems and seamless particle effects transitioning from dandelion seeds in the breeze to sun-flecked snowflakes.